Anchita Bhavsar has worked half a decade in the Research and Development in the beauty industry. Thus gained knowledge in product formulations, product development and customer requirements

She has worked in Unilever which had deepened her understanding towards the customer need and what industry offers. She feels there is gap between customer aspiration and what products are available in the market.

Thus began the urge to create something out of ordinary. Curie is solely created keeping customer's need and aspirations in mind. Curie products are an expression of customer centricity glazed with at-most creativity.

She is masters in organic chemistry from Mumbai university. She has experience in product development form lab to plant scale. She also has a patent in her name for synthesis of sunscreen ingredient : US9670144B2