Anchita Tanwar has worked half a decade in Research and Development in the beauty industry. Thus gained knowledge in product formulations, product development and customer requirements

She has worked at Unilever which deepened her understanding towards customer needs and what the industry offers. She feels there is the gap between customer aspiration and what products are available in the market.

Thus began the urge to create something out of ordinary. Curie is solely created keeping customers' needs and aspirations in mind. Curie products are an expression of customer-centricity glazed with at-most creativity.

She is masters in organic chemistry from Mumbai university. She has experience in product development from lab to plant scale. She also has a patent in her name for the synthesis of sunscreen ingredient: US9670144B2